Formula 1 celebrated its 75-year legacy with a spectacular event, setting the stage for an exciting new season. The F1 75 Live launch, held on February 18, 2025, at London’s iconic O2 Arena, marked a milestone in the sport’s history. For the first time ever, all teams gathered on the same stage to unveil their 2025 season cars, transforming what is usually a series of separate launches into a unified, breathtaking celebration.
A Grand Night for Formula 1’s 75th Anniversary
The event kicked off at 8 PM GMT, allowing fans worldwide to tune in at convenient local times—3 PM ET in the U.S. and 10 PM in Spain. With the 20,000-seat O2 Arena packed to capacity, the atmosphere was electrifying as each of the ten teams revealed their brand-new designs, making this event far more than a simple car presentation.
A Fusion of Music, Entertainment, and Motorsport
Beyond car unveilings, the night was filled with stellar musical performances. Global stars like Kane Brown and the legendary British band Take That took the stage, adding to the evening’s excitement. Additionally, Brian Tyler, known for his signature Formula 1 compositions, performed live, enhancing the grandeur of the occasion.
The event was hosted by popular British comedian Jack Whitehall, who masterfully balanced humor and racing enthusiasm, keeping the audience engaged throughout the night. Every team’s drivers and principals took the stage, providing exclusive insights into the upcoming season.
Spectacular Unveilings and Major Transfers
Each team had approximately seven minutes to present their 2025 designs, moving beyond traditional static reveals to immersive visual showcases. This shift made the F1 75 Live event more than just a launch—it was an entertainment spectacle that left fans in awe.
One of the most anticipated moments was Lewis Hamilton’s debut appearance as a Ferrari driver, an announcement that had already been a major talking point ahead of the season. The excitement surrounding his move added an extra layer of intensity to the night.
Global Streaming and Widespread Access
Formula 1 ensured that this historic event reached audiences worldwide through a robust streaming strategy. F1 TV Pro, YouTube, ESPN, and Sky Sports broadcasted the event, allowing millions of fans to witness the celebrations from the comfort of their homes. This open-access approach signified a major shift from past closed-door launches, making the sport more engaging for fans across the globe.
Blending Sport and Entertainment in the Modern Era
By hosting the event at the O2 Arena, Formula 1 showcased its commitment to merging motorsport with entertainment, an approach that reflects Liberty Media’s vision for the future. The aim is clear: to make Formula 1 a global entertainment powerhouse while preserving its rich heritage.
With the F1 75 Live event successfully concluded, attention now turns to the pre-season testing at the end of February. As teams prepare to hit the track, fans eagerly await what promises to be an exhilarating 2025 season.