Striving to keep pace with the global EV revolution, Honda has taken its next-generation "0 Series" SUV prototype onto public roads in Tokyo for the first time. Alongside the new electric SUV, a hybrid version of the iconic Prelude was also spotted, gearing up to join Honda’s lineup later this year.
Honda’s New Electric SUV: A Geometric and Functional Design
Honda first introduced its electric SUV as a concept at the Consumer Electronics Show (CES). The "0" Series SUV stands out with its boxy, unconventional body, emphasizing Honda’s vision of electric vehicles as more than just transportation—they are meant to be "mobile spaces."
The prototype, covered in a distinctive geometric camouflage wrap, made its public appearance at a Formula 1 event in Tokyo. Compared to its initial concept design, the SUV has undergone slight modifications but retains its bold and chunky rear structure, prioritizing interior space.
Maximizing cabin space is a core principle of Honda’s 0 Series. The brand aims to provide a comfortable and versatile environment for both drivers and passengers. The 0 SUV is expected to launch in North America next year, with production taking place at Honda’s EV Hub in Ohio. After its debut in North America, the electric SUV will also roll out in Japan and Europe.
The Purpose Behind the Boxy Design
The sharp-edged, boxy form of Honda’s new SUV may seem unusual at first glance. However, this design choice serves a practical purpose: optimizing interior volume. Honda’s goal is to create a multi-functional EV that can cater to a variety of needs, making the "one size fits all" approach a key part of the vehicle’s identity. Over time, the unconventional shape may grow on consumers.
A Dual Strategy: Introducing the Hybrid Prelude
Alongside its all-electric SUV, Honda is also introducing a hybrid version of the Prelude. This new model combines electric power with an internal combustion engine, expanding Honda’s product range. By launching both electric and hybrid vehicles, Honda is hedging its bets to determine which technology will prove more profitable in the long run.
Honda’s commitment to innovative design and interior space sets its new electric SUV apart from the competition. Manufacturing the 0 Series in Ohio will create new jobs and boost the local economy. Additionally, this strategic move may help Honda avoid import tariffs, ultimately making its vehicles more affordable for consumers.